You’ve probably been outfitting your home with bright holiday lights for years, but what about your business? Commercial holiday lighting can make any business standout amongst the crowd. If you’re looking to improve the aesthetic of your business, while indulging in a little more holiday fun, permanent commercial holiday lighting is probably just what you have been looking for.

Permanent commercial holiday lighting can help your business because it’s cost effective, multi-purposed, and makes your storefront grab the eyes of every passerby.

While thousands of homes across the country are reaping the benefits of permanent holiday lighting, an increasing number of businesses are too. Let’s dive into just how holiday lighting can help your business.

Unique Advertising

They say money follows attention. That means the more eyes you can get on your business, the better. While the majority of marketing is done online today, there is still a lot to be said for physical advertising. A theme of holiday spirit is expected during the season, and preparing your business to shine before others can be transformational for your commercial or storefront success.

It’s also important to note that word of mouth travels fasts. Professional lighting installation can do wonders for a company’s aesthetic presence. You may find people coming to your location just because of your holiday lighting alone! It doesn’t matter if your business sits amongst others on a busy street, or is isolated some distance away from the crowd, permanent holiday lighting serves as a constant spectacle that people can’t help but look at.

Permanent holiday lighting can also add to the effect of your other outdoor advertising. Have a sign, logo, or emblem you want to bring more eyes to? When you choose to outfit your business with commercial holiday lighting, you can accentuate the advertisements your business already has, doubling down on your brand!

An Economic Solution

Your first thought when hearing about commercial holiday lighting installation might be about how expensive it must be. But don’t knock this solution until you’ve tried it. The budget of installation is flexible and affordable, while the long-term economic benefits are unmatched.

The popularity and savings knowledge around LED lights has seen massive growth in recent years. Not only do they look better, but LEDs are also up to 75% more efficient than incandescent lighting, and they last up to 25 times longer. If you multiply that over the many years your business will be operating, it’s easy to see that the long-term savings will make your initial investment well worth it.

If you are already spending the time to dig out, repurchase, and install your own holiday lights at your storefront location, then you are well aware of the hassle involved. Permanent lighting can solve that solution once and for all, allowing you to worry about the aspects of your business that matter most.

These savings in operation cost don’t even include the economic benefit your business could gain from the free advertising that holiday lighting provides. It’s hard to quantify, but many businesses, especially those in the restaurant, retail, and other brick-and-mortar industries have seen as much as a 50% revenue increase in the holiday season. Many of these businesses even find they do more revenue in that 2 to 3 month holiday period, than all the year’s remaining months combined. Nobody wants to miss out on a financial opportunity like that!

Standout Year Round

Ok, so we’ve already established that you don’t want to be the Grinch without any holiday spirit, but permanent commercial lighting can do even more for your business than that.

As people are passing by, either by car or on foot, your business has eyes on it all the time. The last thing you want is for your storefront to look empty and deserted just because someone is seeing it during non-business hours. If you own a business that is open late into the evening’s dark hours, you could argue that it’s actually essential to have proper lighting. Your rate of traffic depends on your business being seen, and without the right lighting, being seen becomes impossible.

Permanent lighting installation will give you more than holiday spirit, it’s also a way for your company to stand out during the spring, summer, and fall months. You can include customized permanent light fixtures to match the lighting you already have, or go with something even bolder. When you partner with a quality installation company, the possibilities are endless.

If you own a business that doesn’t operate late into the night, there are still plenty of reasons to consider permanent commercial lighting. Efficient and professional lighting can showcase your building day and night while adding an extra layer of security. Crimes like theft and vandalism are most common at night. Because of this, a well-lit building that alludes the appearance of vacancy could be the one thing that stops criminals from bothering you.

Improved Atmosphere

Besides the extra attraction of eyeballs, commercial holiday lighting can do miracles for a business’s atmosphere. Holiday spirit is synonymous with happy, carefree, go lucky moods. This isn’t just important for your customers to feel, but also your employees. When you install captivating holiday lights, not only will you increase economic potential, but you’ll also forever change the feel and ambiance of your business’s environment.

How Can You Help Your Business?

As a business owner/operator, you have your hands full juggling a plethora of tasks. Partnering with one of the most reputable lighting installation companies in Blitzen Lighting, will allow you to take your business to the next level. With thousands of installations under their belt, the Blitzen team can have your storefront drawing attention in no time at all.

The benefits of permanent commercial lighting for your business are just as important as any other marketing measures you find yourself taking. With the added economic and year-round benefits, commercial holiday lighting is really a no brainer. If you are hoping to change the look and feel of your business today, don’t hesitate to reach out to the professionals at Blitzen Lighting for a free quote!