Increase your sales this Christmas
The holiday season is already a busy time for many businesses. There are some ways to increase your sales even more during Christmas. Take advantage of these opportunities that benefit both you and your customer. You’ll build community and boost your revenue all at the same time with these creative ways to increase holiday sales. Keep reading for 9 of the best ways you can have a successful Christmas season year after year.
1. Offer promotions and giveaways
People love a good promotion. Consider offering a holiday promotion to increase holiday sales. There are many types of promotions to choose from. You could run a sale such as “buy one get one (BOGO),” you could host a sale on a specific type of product, or you can do a store-wide sale. Go with whatever makes financial sense for your business while gaining the benefit of more sales. You can even host a giveaway. Give one or more lucky winners something free in exchange for spreading awareness of your brand.
2. Give back to your community
The holiday season is all about generosity. Consider giving back to a charity that resonates with you this Christmas. You can even host a promotion for a set amount of time during which you donate a portion of proceeds to charity. Customers love getting involved in the giving spirit of Christmas. Giving back through your business will bring you good karma and great sales.
3. Throw on some cheerful music
As Buddy the Elf once said, “the best way to spread Christmas cheer is singing loud for all to hear.” Putting on some holiday music in your store can put customers in a joyful holiday shopping mood. Music doesn’t have to be the holiday classics. You can find any genre of Christmas music to suit the ambiance of your business.
4. Sell gift cards
Gift cards are the perfect gift when you don’t know what to get someone. Christmas is the biggest gift-giving season of the year. People are always on the lookout for a quick and easy gift. By offering gift cards, you open another product through which to make sales. You’ll also encourage the growth of your customer base.
5. Curate irresistible bundles
Bundling up isn’t just dressing for cold weather. You can curate gift bundles with items from your business. Gift bundles are a win-win for you and your customers. For your customers, they get a masterfully curated, convenient, and easy-to-give gift. They won’t have to do the hard work of piecing together a gift. Instead, they can choose one of your ready-to-go bundles. For you, you get to increase your sales by selling more goods at once. Bundles are limitless. Not only can you curate a gift bundle, but you can offer bundles of a single popular product or even partner with other businesses to offer the ultimate gift bundles.
6. Compile your perfect gift guide
Creating a gift guide is a great way to connect with your community and increase your sales. It’s a gift to your customers that shows thought and care from you, the business owner. You can include many products from your business. You may even be able to strike a partnership deal with other businesses. You can include them in your gift guide and possibly get a portion of sales generated from the guide. At the very least, you’ll create another opportunity to provide value to your customers, make their life easier, and increase your sales.
7. Start early and end late
People love celebrating the holidays for as long as possible. Extend your holiday festivities as long as possible to increase your sales. We recommend starting holiday promotions as early as November 1 and extending as late as January 15. This way, your clients can maximize their holiday enjoyment and you can maximize your holiday sales.
8. Host a festive and promotional event
People are more likely to attend events around the holiday season, especially with the prospects of connecting with their community, getting free stuff, and buying fun items. Host a holiday event to encourage new and existing customers to come in and check out your inventory. All your target customers need is a little exposure to your product, and they’ll be excited to buy. Consider partnering with other local businesses, preferably one of them being a caterer, and make it a community event.
9. Prioritize Christmas lights and décor
Festive Christmas lights are a no-brainer. Decorating your business with holiday lights and decor is one of the best ways to draw in customers and increase your sales this holiday season. Contact Blitzen Lighting for all your holiday lighting installation needs. We offer expert services that will bring your decor to the next level. A great holiday lighting display is likely to increase your sales.
The bottom line
If you are a business owner, try implementing at least a few of these creative ways to increase holiday sales this year. Try offering promotions and giveaways, give back to charity, play holiday music of any genre, offer gift cards, curate gift bundles, extend your holiday season as long as possible, host an event or two, and of course string Christmas lights. If you try out any of these, you’re likely to be rewarded with an increase in sales. Remember, Blitzen Lighting is here to help set up your holiday lighting. Happy selling!